How Nutrilite Builds a Legacy of Wellness, Tradition, and Innovation
By 1939, Nutrilite Products, Inc. was incorporated, and the first Nutrilite factory opened in central Los Angeles. The 1940s marked significant expansion as Rehnborg acquired 1.4 acres of farmland and developed the organic “Nutrilite Farming Practices,” which continue to ensure the integrity of Nutrilite products. Backed by 90 years of science and research, Nutrilite is recognized as the only global vitamin and mineral brand to grow, harvest, and process plants on its certified organic farms*. This foundation established Nutrilite as a leader in the supplement industry, committed to high-quality standards and innovative practices. As the world’s #1 dietary supplement brand*, Nutrilite makes you a promise—the Nutrilite promise: to bring you the purest, safest, and most effective products.
Nutrilite and Traditional Wisdom
Nutrilite’s commitment to integrating traditional herbal wisdom with cutting-edge science is exemplified by its use of DNA barcoding. This advanced technology ensures the authenticity and quality of botanical ingredients by verifying their identity at a genetic level. By combining this modern technique with the principles of Traditional Chinese Medicine (TCM), Nutrilite bridges ancient practices with contemporary scientific standards. This approach highlights that Nutrilite’s commitment to health extends beyond Western methods, embracing a global perspective that values and incorporates diverse traditional remedies into its innovative wellness solutions.
A prime example of Nutrilite’s dedication to this integration is its Amway Botanical Research Center in Wuxi, China. Here, the company is reviving old rice farmland to cultivate and study TCM plants using modern, sustainable farming techniques. This project reflects Nutrilite's respect for traditional practices and its effort to harmonize them with contemporary agricultural innovations. By restoring the land and employing advanced research methods, Nutrilite is not only honoring the rich heritage of TCM but also advancing its scientific understanding, demonstrating that its approach is truly global and inclusive. Explore the center in this 360° video.
Trusted by Experts
For 24 years, since 2000, Amway (China) / Nutrilite has been a trusted partner in providing nutritional support to Chinese national athletes. This longstanding collaboration has played a vital role in preparing athletes for the Olympic Games, Winter Olympics, and other major international sporting events. Nutrilite’s commitment to excellence and high-quality products has earned the trust of athletes and sports professionals, demonstrating the effectiveness of its supplements in enhancing performance, recovery, and overall health.
Nutrilite’s products are rigorously tested to ensure they meet the highest standards of purity, safety, and efficacy, making them a preferred choice for athletes who rely on precise nutritional support to optimize their training and competition outcomes. This partnership not only underscores Nutrilite’s reputation for quality but also highlights its role in supporting and elevating athletic excellence on a global stage.
Nutrilite Scientific Advisory Board
The Nutrilite Health Institute Scientific Advisory Board is a prestigious panel of leading global experts in nutrition, health, and genetics. These renowned scientists provides crucial guidance on the latest advancements and trends, ensuring that Nutrilite's products are grounded in robust scientific evidence. (Meet one of the newest members of the Scientific Advisory Group, Emily Ho, Ph.D., who is the Director of the Linus Pauling Institute.) Their insights help maintain the highest standards of efficacy and safety, allowing Nutrilite to continuously refine and enhance its formulations.
By collaborating with this esteemed board, Nutrilite benefits from cutting-edge research while contributing to the broader scientific community. This partnership underscores Nutrilite's commitment to evidence-based practices and its dedication to delivering high-quality, effective supplements that support optimal health.
Footnote:
The Nutrilite botanical traceability standard is the leading global standard in the supplement industry, powered by NutriCert, and is certified by Ecocert SA. Ecocert is one of the world's largest organic certification organizations and one of the best-known organic and ecological labelings. The world's #1 selling vitamin & dietary supplement brand & the only global vitamin and mineral brand to grow, harvest, and process plants on its certified organic farms are verified by Euromonitor. Euromonitor International is the world’s leading independent provider of strategic market research. Amway ranks No. 1 in the DSN Global 100 list. DSN has proudly served the entire channel and the direct selling executives that lead it through a monthly publication, exclusive online content and annual recognition and awards events since 2004.
Our Story
To understand Nutrilite, you need to know its origins. Founded by Carl Rehnborg in 1934, Nutrilite began after Rehnborg observed the detrimental effects of poor nutrition while in Shanghai and sought to create a balanced, plant-based vitamin and mineral product. Returning to the U.S., he set up a small laboratory on California’s Balboa Island. Over the next six years, Rehnborg conducted experiments with various plant varieties and developed a method to preserve their nutrients. His work led to a formulation made from alfalfa, watercress, and parsley, creating the first multivitamin/multimineral supplement sold in North America.
The Amway Connection
In 1972, Amway acquired Nutrilite, merging two pioneering forces in wellness and network marketing. Amway was founded in 1959 by friends Rich DeVos and Jay Van Andel, who built the company from their basements into the world’s No. 1 network marketing company*. Their vision was to provide better opportunities through business ownership, leading to Amway’s success. Prior to this, DeVos and Van Andel had been Nutrilite distributors for nearly a decade, deepening their industry knowledge and setting the stage for a powerful collaboration.
The acquisition allowed Amway to leverage its global network and entrepreneurial spirit, significantly expanding Nutrilite’s reach. Central to Amway’s philosophy is "Compassionate Capitalism," which focuses on using business as a force for good by fostering economic opportunities, social responsibility, and community support. This approach guides every level of the organization, ensuring that Amway and Nutrilite’s growth benefits not just shareholders but also employees, customers, and communities worldwide.
Commitment to Sustainability and Traceability
Nutrilite combines nature and science through innovative practices, with agricultural experts and scientists working together to optimize nutrients from nature’s most powerful plants. The exclusive NutriCert™ certification program ensures adherence to sustainability and organic agriculture best practices, upholding high standards of ingredient farming globally. Botanicals grown on Nutrilite farms, NutriCert partner farms, or sourced from other farms meet rigorous quality standards for purity, safety, and efficacy.
Amway and Nutrilite are both deeply committed to sustainable practices and advanced traceability systems. Their efforts focus on reducing environmental impact through protecting plants and natural resources, designing responsible products and packaging, and minimizing global operations' impact. This commitment includes setting new targets through 2030 to further protect soil and water, reduce emissions, and conserve resources. Fair practices for farmers and communities are also prioritized, ensuring that growth benefits the environment and everyone involved in the supply chain. This approach reflects a broader mission to make the planet healthier while empowering others to make sustainable choices.
